Data communication is the transfer of data from one device to the next through the use of a transmission medium. It could be via wired media, like coaxial or twisted pair wire cable, or find more info wireless media such as radio waves or optical fibers. The data has to be encoded, encapsulated, and transmitted by the sending device, and decoded and decapsulated at the receiving device. This process is similar to the transmission of analog signals, however, it is more complex and focuses on the exchange of binary data (1s and 1s and).
To improve efficiency within an company, companies are making use of data communication to share information more effectively with dispersed users. For instance, an automotive manufacturer needed to send information to 6’000 inexperienced and dispersed spare parts dealers in order to ensure that their inventory was in line with demand and decrease waste products. This required communication over an unreliable network designed for data communications and the use of an app on mobile that was difficult to navigate for new users.
Effective data communication begins with knowing your audience’s viewpoint on the data. It involves creating visuals that help tell the story and provide contextual information. It also involves articulating the data through a clear narrative. It also involves adjusting content to individual audiences depending on their hierarchy, technical proficiency and level of interest. Lastly, it involves pushing the boundaries of creativity to make data-driven communications more impactful and memorable.